Insights into the impacts of the Covid-19 pandemic on the Australian oyster industry - Sept 2020
The Spring & Summer of 2020 holds extra importance for the oyster industry this year as the sector looks to recover from the impacts of Covid-19, and interrupted supply over the last few years. As the weather warms and oyster growth growth accelerates, it's a critical period which will hopefully be countered by increased consumer demand & sales.
With this in mind, Oysters Australia and the state industry associations developed a program to monitor the trajectory of the industry over the Spring & Summer periods. A series of three industry snapshot surveys were proposed:
September 2020 (Spring survey) - Report available to download here
January 2021 (mid-season, Christmas survey) - Results coming soon
April 2021 (Easter survey) - Results available in April/May
Presentation / Webinar: Covid-19 impact & tactical response. Draft territories.
Traditionally, 70% of Australian oysters are sold through the domestic hospitality market. With Covid-19 restrictions impacting many venues, coupled with the recovery of Tasmania & South Australia following POMS, Oysters Australia have engaged strategy experts, Brand Council to provide some advice on market development.
This webinar, presented by Trudi Cassin — Managing Partner of Brand Council, presents a number of potential Covid-19 activities / territories that oyster farmers may consider during these uncertain times. There was also an opportunity for farmers to ask questions at the end of the presentation.
The video of the webinar is no longer available, however you can download Trudi's presentation here.
Webinar: Selling seafood through social
15th Sept. 2020
Ben Hale from Adpower, presents the first of the "Sundown Sessions", an initiative from the FRDC and the Queensland Seafood Marketers Association. This is a walk-through to help you start selling online using Shopify and promote your business through Facebook campaigns. It's a mix of beginner and advanced techniques to link online commerce and social marketing.
Other sections of the website which may be helpful: